Digital Marketing simply refers to marketing of products and services using digital technology on the internet to a large group of people who are surfing the net for one need or the other; it also include mobile phone, display advertising and any other digital medium to reach targeted audience
Digital Marketing gained acceptability in 1990s and 2000s and have since then changed the way brands and businesses use technology in marketing of their products and services. It has been incorporated into daily planing in organisations and even government as a means of projecting their projects and programmes to a large number of people.
Nearly have of the world population have access to internet and are surfing the net for information on product and services, which is the reason businesses ensure they have web presence to show case their products and services in other to out smart their competition.
Digital marketing methods include: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Content Automation, Campaign marketing, Survey, e-Commerce, Social Media Marketing and Optimization, Email Marketing, Display advertising, e-books, etc. This has become more common in our daily use of technology.
Digital Marketing extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones etc.
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